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Fri, 26 Jul 2013

MiO, MiO on the Shelf

OK, help me get this straight.

You're buying water in a bottle for dozens of times more than the cost of tap water, more than the cost of gasoline, and now, you are buying little packages of concentrated flavor which you can squirt into the bottled water. Didn't you buy that water because it tasted so good?

Coca Cola now has Dasani Drops which has joined MiO from Kraft. I have not checked to count all the water flavor brands out there. Is there going to be a problem if I add MiO to Dasani water or Dasani Drops to Fuji Water? Is brand matching going to be important?

Please excuse me. All this writing about (silly?) water marketing has made me thirsty.

posted at: 19:01 | path: | permanent link to this entry