Ramblings

Bloviating: to you, from me. Chide me if you will. algot@runeman.org

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Wed, 20 Jan 2010

Landshark --> Sun Life Stadium

Recently, we've been seeing television ads for Sun Life with people representing the company making a pitch to people like KC and the Sunshine Band. They want to rename it "KC and the Sun Life Band".

Well, it wasn't all just a silly ad series. It looks like Sun Life, a Toronto, CA insurance company may have created the ad series to prepare us for this:
The Pro Bowl and Superbowl games, as well as Dolphin games starting in the fall, will be played in Sun Life Stadium.

The ad series is effective, I guess. I'm sure I'll remember the ads when I am watching the Superbowl. Good job to the people who designed the ads to lead up to the actual naming of the stadium. On the other hand, I probably will not change insurers, any more than I'm jumping to Geico, Progressive or Amica, companies that are also advertising heavily here in Massachusetts.

NFL.com Story

posted at: 18:59 | path: | permanent link to this entry